Seo Executive

Job Description

Budget: Upto 4 LPA Role Overview: We are looking for a highly motivated and analytical SEO Executive to enhance our online visibility across multiple brands and product lines. The ideal candidate will have a strong grasp of SEO best practices, a data-driven mindset, and the ability to work in a fast-paced, multi-category business environment. Key Responsibilities: Develop and implement effective SEO strategies for company websites and product microsites (FMCG, OTC, Healthcare, Nutraceuticals). Conduct keyword research, competitor analysis, and content gap audits. Optimize on-page elements including meta tags, headings, content, images, and internal linking. Collaborate with the content, marketing, and web development teams to drive SEO-friendly content. Perform technical SEO audits and work with developers to fix issues (e.g., crawl errors, site speed, mobile optimization). Monitor and report on search rankings, traffic, conversion metrics, and KPIs using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Stay updated with the latest trends and algorithm updates in SEO and search engine behavior. Manage and execute link-building campaigns to improve domain authority. Support product launches and seasonal campaigns with targeted SEO efforts. Preferred skills: Bachelors degree in Marketing, Communications, IT, or a related field. 2+ years of experience in SEO, preferably in the FMCG/Healthcare/Nutraceutical industry. Proficient with SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc. Strong understanding of HTML, CSS, and basic web development concepts. Excellent communication and project management skills. Ability to work independently and collaboratively across departments. Experience in e-commerce SEO. Knowledge of content management systems (e.g., WordPress, Magento). Familiarity with local SEO, schema markup, and multilingual SEO is a plus.