SEO Executive

Experience : 1 to 2 years

Key Responsibilities:

• Lead Generation: Develop and execute demand generation strategies to attract high-quality leads using Google Ads, LinkedIn Campaign Manager, and cold outreach techniques.
• Targeted Campaigns: Plan and execute audience-segmented campaigns using Pay-Per-Click (PPC), Account-Based Marketing (ABM), and sales funnel optimization strategies.
• Social Media Marketing: Create and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter, leveraging user-generated content (UGC) and influencer marketing to boost engagement.
• Remarketing/Retargeting: Implement Facebook Pixel, Google Tag Manager (GTM), and dynamic retargeting ads to re-engage potential leads and improve conversion rates.
• SEO/SEM: Conduct keyword research, optimize website content for search engine rankings, and manage Google Ads & Display Network campaigns.
• Analytics & Optimization: Monitor campaign performance using Google Analytics 4 (GA4), heatmaps (Hotjar, Crazy Egg), and conduct A/B testing for continuous improvement.
• Email Marketing: Design email drip campaigns using platforms like Mailchimp and implement cart abandonment strategies to boost conversions.
• Collaborate with content, design, and sales teams to ensure consistent brand messaging across all campaigns.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6 Month of hands-on experience in digital marketing with a focus on lead generation, targeted campaigns, and remarketing
• Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, Google Tag Manager, and SEO platforms (SEMRush, Ahrefs, Moz)
• Strong knowledge of retargeting strategies, audience segmentation, and CRM systems (HubSpot, Salesforce, Zoho)
• Experience with UTM tracking, URL builders, and marketing KPIs
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills

Preferred Skills:

• Certification in Google Ads, Google Analytics, or Facebook Blueprint
• Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO)
• Familiarity with social media schedulers (Buffer, Hootsuite) and email marketing tools (SendGrid, Mailchimp)

Job Type: Full-time

Pay: From ₹12,000.00 per month

Work Location: In person