About the Role:
We are looking for a dedicated and experienced SEO Executive with 13 years of hands-on experience to join our digital marketing team. In this role, you will be responsible for implementing and managing both On-Page and Off-Page SEO strategies to increase our websites organic visibility, improve keyword rankings, and drive high-quality traffic.
You'll work closely with the content, development, and marketing teams to align SEO initiatives with broader business goals. You should have a strong understanding of Googles algorithms, SEO tools, and analytics platforms, and be proactive in keeping up with evolving trends in search and content optimization.
This is a hands-on role that requires both technical SEO knowledge and strategic thinking, with a direct impact on lead generation and brand growth across digital channels.
Key Responsibilities:
- Plan and execute
on-page and off-page SEO strategies
- Conduct keyword research to
identify high-value search terms
- Optimize website content, meta tags, URLs, and back linking experience in terms of external website with DA more than 50
- Must be knowledgeable enough to do media optimisation like images should have alt text
- Improve site structure and technical elements for better
crawlability and UX
- Develop and implement link-building strategies to boost domain authority
- Monitor website performance using tools like
Google Analytics, Search Console, Ahrefs, Moz, Screaming Frog and SEMrush
is a must. - Perform regular
SEO audits
and apply necessary fixes - Collaborate with content, development, and marketing teams to align SEO efforts
- Stay updated with SEO trends, tools, and algorithm changes
- Track keyword rankings and prepare SEO performance reports
- Good to have -Familiarity with HTML, CSS, and CMS platforms like WordPress.
Ideal Profile:
- 1- 3 years of hands-on SEO experience
- Proven track record in executing successful
SEO campaigns
- Proficient in tools like
Google Analytics, Search Console, SEMrush
- Familiar with
HTML, CSS, and CMS platforms (especially WordPress)
- Strong understanding of technical SEO, link building, and content optimization
- Excellent analytical skills and ability to make data-driven decisions
- Advanced skills in Excel for tracking and reporting
- Strong written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
- Bachelors degree in Marketing, Communications, or a related field (preferred)
- SEO or Digital Marketing certification is a plus
- Detail-oriented, proactive, and a strong team player