Seo And Content Writer

5 - 10 years

0 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

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Interested candidates send your cv to shane@parkmedicalbilling.com

Job Summary:

Digital Marketing Specialist

Key Responsibilities:

  • Develop and execute digital marketing campaigns across channels, including

    SEO, SEM, email, social media, and display advertising.

  • Plan and manage paid search campaigns (Google Ads, Bing) and paid social (Facebook, LinkedIn, Instagram).
  • Create compelling and SEO-optimized content

    for blogs, social media, websites, and ad copies to enhance engagement and conversions.
  • Perform keyword research and implement

    SEO best practices

    to improve organic visibility.
  • Optimize website content, landing pages, and user funnels to improve conversion rates.
  • Track and analyze website traffic and campaign performance (Google Analytics, HubSpot, etc.).
  • Create and manage

    content calendars

    for digital platforms and coordinate with the design and content teams.
  • Collaborate with internal teams (design, content, and sales) to ensure cohesive campaign messaging.
  • Manage marketing automation and CRM tools for lead nurturing.
  • Stay updated with the latest

    digital marketing and content trends, tools, and technologies.

Requirements:

  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • Minimum of

    5+ years of experience

    in digital marketing or a related field.
  • Proven experience with Google Ads, Meta Ads, Google Analytics, SEO tools, and email marketing platforms.
  • Strong skills in

    content writing, storytelling, and digital copywriting

    for web and social media.
  • Experience with LinkedIn Ads, LinkedIn organic growth, and engagement strategies.
  • Strong analytical skills and a data-driven mindset.
  • Excellent written and verbal communication skills.
  • Creative thinker with a growth-oriented mindset.
  • Prior experience in the

    medical billing or healthcare industry

    is highly preferred.

Preferred Qualifications:

  • Google Ads and Analytics certifications.
  • Experience in marketing for

    medical billing, RCM, or healthcare services.

  • Experience with CRM tools (e.g., HubSpot, Salesforce).
  • Demonstrated ability to create professional, SEO-friendly marketing content.

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