Seo Analyst

Job Title: SEO Analyst

Location: Bengaluru / Onsite Employment Type: Full-time Experience Required: 1 - 2 Years Industry: EdTech / Aggregator Platforms / Education Technology

Role Overview

We are looking for a detail-oriented and data-driven SEO Analyst to support our organic growth initiatives. The ideal candidate should have hands-on experience in on-page SEO, keyword research, technical SEO fundamentals, and performance analysis. This role will work closely with SEO Managers, content writers, and developers to ensure best practices are implemented across the website.

Key Responsibilities

Keyword Research & Content Support

• Conduct in-depth keyword research for concept pages, blogs, admission pages, and location-based pages.
• Identify search intent, keyword gaps, and ranking opportunities.
• Assist content teams with SEO-friendly content briefs, outlines, and keyword mapping.
• Ensure content is optimized for primary, secondary, and semantic keywords.

On-Page SEO

• Optimize title tags, meta descriptions, headers, URLs, internal links, and image alt tags.
• Ensure proper content structure and readability.
• Monitor and fix on-page issues such as missing tags, duplicate content, and thin pages.
• Implement basic schema markup (FAQ, Article, Educational content).

Technical SEO Support

• Assist in identifying technical SEO issues related to:

Indexing & crawlability

XML sitemaps

Robots.txt

Canonical tags

Page speed & Core Web Vitals

• Work with developers to help implement fixes.
• Monitor Google Search Console for errors and warnings.

SEO Monitoring & Reporting

• Track keyword rankings, organic traffic, CTR, and conversions.
• Prepare weekly/monthly SEO performance reports.
• Analyze trends and share insights with the SEO Manager.
• Use data to recommend improvements and optimizations.

Internal Linking & Content Hygiene

• Identify and implement internal linking opportunities.
• Ensure content consistency and SEO hygiene across pages.
• Support content updates, audits, and refresh activities.

Tools & Technical Skills (Mandatory)

• Must be well-versed in MS Office, especially MS Excel.
• Strong hands-on experience with:

Excel formulas (VLOOKUP/XLOOKUP, IF, COUNTIF, SUMIF, text functions etc.)

Pivot tables, filters, sorting, and basic data analysis

Handling large datasets for keyword research, content mapping, and reporting

• Comfortable using Google Sheets, Google Docs, and Google Slides for collaboration.
• Ability to maintain SEO trackers, dashboards, and documentation efficiently.

SEO & Analytics Tools

• Google Search Console
• Google Analytics (GA4 - basic working knowledge preferred)
• Ahrefs / SEMrush / Screaming Frog
• Excel / Google Sheets

Required Skills & Qualifications

• 1-3 years of hands-on experience in SEO.
• Strong understanding of on-page SEO fundamentals.
• Basic knowledge of technical SEO.
• Ability to analyze data and draw actionable insights.
• Good communication skills and attention to detail.
• Experience in the education or EdTech domain is a plus.

Good to Have

• Exposure to content management systems (WordPress, Headless CMS).
• Understanding of Core Web Vitals.
• Familiarity with SEO for large websites or aggregator platforms.
• Basic HTML knowledge.