SEO & Affiliate Marketing Manager

Job Description

Key Responsibilities 1. SEO (a) Strategy & Execution (Organic Lead Generation & CRO) On-Page SEO Optimization: Optimize website structure, metadata, internal linking, and page load speed for better rankings and conversion. Content Strategy: Develop keyword-focused, AI-enhanced content (blogs, landing pages, guides) targeting home loan seekers. Technical SEO: Fix crawl errors, indexation issues, schema markup, XML sitemaps, and Core Web Vitals improvements. Local SEO: Optimize Google My Business (GMB) listings, local citations, and customer reviews for better visibility in key home loan markets. AI & SEO Automation: Use AI tools like ChatGPT, SurferSEO, and Clearscope for faster, optimized content creation. Voice Search & Mobile SEO: Ensure website is optimized for voice search queries related to home loans and financial services. Competitor Analysis: Conduct competitive benchmarking and implement best practices to outrank competitors in home loan-related searches. Provide monthly performance reports with insights and recommendations for continuous growth. (b) Conversion Rate Optimization (CRO): A/B test landing pages, forms, and CTAs to maximize enquiry rates. Use heatmaps and user behavior analysis to enhance the lead generation funnel. Improve site speed and mobile usability to reduce bounce rates and improve conversions. 2. Affiliate Marketing & Partnership Development Develop and manage an affiliate program to generate quality home loan leads. Negotiate commission structures and track affiliate performance with UTM tracking and analytics tools. 3. AI-Powered Content & Video Marketing Use AI-driven content generation for creating high-ranking blog articles, home loan calculators, FAQs, and video scripts. Implement AI-based video marketing for home loan education, case studies, and testimonials (using tools like Synthesia, RunwayML). Optimize YouTube and social media SEO to boost engagement and inbound traffic.