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Senior Specialist - Search Marketing + Content Strategy

Senior Specialist - Search Marketing + Content Strategy

Mastercard

7 - 9 years

17 - 20 Lacs

pune

Posted:5 days ago| Platform:

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Skills Required

adobe analytics google ads google search console web analytics search marketing digital marketing css ppc google adwords javascript marketing search engine optimization smo social media marketing google analytics html sem pay per click seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Title and Summary

Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)

Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)
OverviewThe Global Digital Marketing team is looking for a Senior Specialist in the area of search marketing to drive search marketing campaigns (AEO, SEO & SEM) and content strategy for traditional search engines as well as AI answer engines. This would be an individual contributor role and an ideal candidate will play a crucial role, to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.Role

Independently managing and executing end-to-end search marketing (AEO, SEO & SEM) campaigns for various Mastercard digital assets.

Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.

Creating content strategy & developing high-quality, optimized content related to search marketing.

Performing SEO/ AEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.

Analyzing search performance and generating insightful reports and dashboards.

Staying updated with the latest trends in search marketing, along with developments in AI search, and implementing them in day-to-day work.

Contributing to the ongoing development of best practices and guidelines to be followed in the area of AEO, SEO & SEM.

Improving work efficiency by leveraging tools & automating processes.

Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.

Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
All About You :

Overall 7-9 years of career experience in the similar field

Must have strong & proven experience in the field of search marketing (AEO, SEO & SEM)

Must have good experience in the field of web analytics

Must have excellent written and verbal communication skills

Must have high proficiency in MS Excel, PowerPoint & Word

Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics

Good to have experience in mentoring junior team members

Good to have an understanding of HTML, CSS, JavaScript

Can easily collaborate with different teams within the organization

Have advanced analytical and problem-solving skills

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Senior Specialist - Search Marketing + Content Strategy