Senior Specialist- Paid Media

As a Senior Specialist at Social Beat Digital Marketing Agency, you will play a key role in developing, executing, and optimizing campaign and media planning across Meta, Google, and Marketplace ecosystem. Your focus will be on leading certain businesses with a mix of branding and performance campaigns. Your expertise in managing app campaigns will be highly valued in this role. Join our innovative team in a rapidly evolving industry and make a difference. Key Responsibilities: - Execute, manage, and optimize paid digital campaigns across various platforms using native and third-party tools. - Collaborate with Account teams to transform client needs into effective campaign strategies that exceed expectations. - Create detailed and technical reports to demonstrate performance for clients and agency use. - Coordinate with ad tech vendors for campaign execution. - Guide and mentor junior team members. - Utilize ad serving solutions, tag management, and operations for efficient campaign management. - Demonstrate a strong track record of managing multiple projects simultaneously. - Stay organized and efficient in a fast-paced work environment. Qualifications: - 2.5 - 3+ years of experience in media technology platforms. - Understanding of marketing funnels and media planning. - Familiarity with Syndicated tools such as GA, GDS, GTM, Comscore, etc. - Knowledge of optimization platforms and trafficking platforms. - Proficiency in Microsoft Office Software (Outlook, Excel, Powerpoint, Word). - Strong team player with strategic thinking abilities. - Thorough understanding of Meta, Google, and marketplace ecosystem. Knowledge of third-party platforms is a bonus.,