3 Optimization Platforms Jobs

The job involves working as an Associate Group Head/Group Head in the Media Planning department with a Seniority Level of Senior Level (7-8 Years). You will be responsible for developing, executing, and presenting data-driven media plans from inception to completion. Delegating tasks appropriately to Media Planners and Assistant Media Planners to support plan development and execution will be a key aspect of your role. Your main responsibilities will include ensuring that media plans deliver on client objectives, are strategic, and meet efficiency goals. You will oversee and manage the annual planning of media strategy for the account and have a thorough understanding of performance marketing and planning based on different platforms. Utilizing Relationship Media process to develop client recommendations and effectively using tools to guide the team will also be part of your duties. You will be required to present plan recommendations to client teams, ensure flawless execution of plans, and build a comprehensive media knowledge base. Maintaining status reports, acting as a key liaison with internal implementation teams, and managing client requests such as plan changes and budget changes are also part of the role. Additionally, you will lead and manage the budget and client billing process, supervise and train the team, and serve as a positive role model with a strong work ethic. To be successful in this role, you should demonstrate an understanding of media basics and concepts, have knowledge of optimization platforms and trafficking platforms, and be proficient in using Syndicated tools and Microsoft Office Software. Being a team player and thinking strategically are essential qualities for this position. Qualifications required for this role include a Masters/Bachelors Degree and a minimum of 7 years of experience as a Media Planner & Buyer. Interactive Avenues aims to make advertising more insightful to brands by employing top talent to solve challenges in digital marketing. As an employee of Interactive Avenues, you can expect a workplace that invests in your career, cares for you, and is engaging and fun. The company values genuine, results-focused, daring, and insightful individuals and believes in creating a work environment where you can be yourself and excel in your work.,

Job Description: As a Paid Media Manager, you will play a crucial role in a Digital Marketing Agency by developing, executing, and optimizing paid digital campaigns across various platforms such as Meta, Google, and Marketplace ecosystem. Your primary focus will be on leading businesses with a mix of branding and performance campaigns, with the opportunity to manage app campaigns as well. You will work closely with Account teams to translate client needs into effective campaign strategies that exceed expectations. Additionally, you will be responsible for creating detailed and technical reports to showcase campaign performance for both clients and internal stakeholders. Mentoring junior team members and collaborating with ad tech vendors to execute campaigns will also be part of your key responsibilities. Having experience with ad serving solutions, tag management, and operations will be advantageous, along with a proven track record of managing multiple projects simultaneously. Your ability to stay organized and efficient in a fast-paced work environment will be crucial for success in this role. In addition to the above responsibilities, you will be expected to understand business outcomes from clients, create compelling pitches that include media strategy and execution plans, and drive new client closures. Your pitch quality, depth of thinking, and storytelling ability in presentations will be essential in communicating strategic digital media plans to CXOs. You will be required to develop innovative solutions to position the agency as a cutting-edge source for digital media strategy. Creating digital media strategy and campaign plans, iterating as needed, and securing approval from clients will also be part of your role. Overall, you should have a minimum of 5 years of experience working in media technology platforms, possess a team player mindset, and think strategically to drive business outcomes effectively. Skills Required: - 2.5 - 3+ years of experience in media technology platforms - Understanding of marketing funnels and media planning - Proficiency in Syndicated tools such as GA, GDS, GTM, Comscore, etc. - Familiarity with optimization platforms and trafficking platforms - Proficiency in Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.) - Strong team player with the ability to think strategically - In-depth understanding of Meta, Google, and marketplace ecosystem - Experience with third-party platforms is a plus,

You will be joining Social Beat Digital Marketing Agency as a Senior Specialist, focusing on developing, executing, and optimizing campaign and media planning across Meta, Google, and Marketplace ecosystems. Your role will involve leading certain businesses with a mix of branding and performance campaigns, with an emphasis on managing app campaigns. Your key responsibilities will include executing, managing, and optimizing paid digital campaigns across various platforms using native and third-party tools. You will collaborate with Account teams to translate client needs into effective campaign strategies, develop detailed technical reports to demonstrate performance, and manage ad tech vendors for campaign execution. Additionally, you will mentor junior team members, possess experience with ad serving solutions, tag management, and operations, and have a track record of managing multiple projects simultaneously. Your ability to remain organized and efficient in a fast-paced work environment will be crucial. To excel in this role, you should have 2.5 - 3+ years of experience working with media technology platforms, a solid understanding of marketing funnels and media planning, knowledge of Syndicated tools such as GA, GDS, GTM, Comscore, etc., familiarity with optimization and trafficking platforms, proficiency in Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.), and a strategic mindset. An in-depth understanding of Meta, Google, and the marketplace ecosystem is essential, with knowledge of third-party platforms considered a valuable asset. If you are a smart, passionate, and experienced professional seeking to be part of an innovative team within a rapidly evolving industry, this opportunity at Social Beat Digital Marketing Agency may be the perfect fit for you.,