Senior Social Media Manager

Social Media Manager

Key Responsibilities

Content Strategy & Scheduling:

• Follow the social media content calendar and learn all about the content library for diversity.
• Advise on improvements to optimize engagement and reach.
• Ensure timely publishing of posts across all platforms.
• Content Creation & Writing:
• Write compelling captions with strong hooks.
• Identify and integrate trending formats, sounds, and viral strategies.
• Work closely with the creative team to maintain brand consistency.

Community Engagement:

• Monitor conversations, respond to comments/messages, and foster a positive community.
• Encourage participation through polls, Q&As, challenges, and viral campaigns.
• Analytics & Reporting:
• Track KPIs and social media metrics (engagement, reach, CTR, growth rates).
• Provide actionable insights to refine content strategy.
• Benchmark against industry trends and competitors.
• Requirements
• Proven experience managing brand accounts across social media.
• Strong copywriting skills with the ability to create attention grabbing captions and hooks.
• Up-to-date knowledge of current social media trends, algorithms, and viral strategies.
• Ability to analyze data and translate it into actionable strategies.
• Highly organized with experience following structured content calendars.
• Creative thinker with a strong sense of timing and brand voice.

• Experience in financial markets, trading, or fintech is a plus.