Senior Seo Specialist

Job Description

Role Overview As a Senior SEO Specialist , you will be responsible for improving search rankings, increasing organic traffic, and enhancing discoverability . You will work closely with product, content, and marketing teams to implement high-impact SEO initiatives. Key Responsibilities Develop and implement SEO strategies to boost traffic and rankings for the Fawesome website .and other websites as needed Conduct technical SEO audits , identify issues, and collaborate with the product team to resolve them. Ensure proper implementation of schema markup, robots.txt, XML sitemaps, and canonical tags . Perform in-depth keyword research and optimize website content, meta tags, images, and URLs. Lead link-building efforts , including outreach for high-quality backlinks. Use Google Analytics, Search Console, and SEO tools (Semrush, Ahrefs, etc.) to track performance and provide data-driven insights. Conduct competitor analysis and adjust strategies to maintain a competitive edge. Train junior team members on SEO best practices. Explore opportunities to increase search traffic on CTV platforms like Roku, Fire TV, etc. Stay up to date with the latest SEO trends and search engine algorithm changes . Key Skills & Experience Required 5+ years of hands-on SEO experience Expertise in On-Page & Off-Page SEO, Technical SEO, and Link Building Strong keyword research and content strategy skills Proficiency in Google Analytics, GTM, GSC, Firebase, and Play Console Hands-on experience with SEO tools (Semrush, Ahrefs, etc.) Ability to adapt to algorithm updates and industry trends Nice to Have: SEO certification or formal training Basic HTML knowledge Experience with Social Media & Google Tools integration