Senior Perfomance Marketing Specialist

Location

Experience

Industry

Brototype is a fast-growing edtech company reshaping tech education in India. We help people from all walks of life start a career in software development — through intense, job-focused training programs.

data-driven, creative and ROI-obsessed Senior Performance Marketer

Who You Are?

running paid ads for high-ticket programs

What You should bring

• 4+ years

  of hands-on experience in

  performance marketing

• Strong experience with

  Meta Ads (Facebook & Instagram)

  and

  Google Ads (Search, Display, YouTube), WhatsApp Marketing

• Experience managing

  ₹5L+/month ad budgets

• Proven success in generating

  high-quality leads for high-ticket services

• Skilled in optimizing for

  ROAS, CPL, and CAC

  with a growth mindset
• Deep understanding of

  marketing funnels

  (TOFU, MOFU, BOFU)
• Experience in running

  conversion experiments (A/B testing, landing page testing)

• Proficiency in tools like

  GA4, Looker Studio, UTM tracking, and attribution modeling

Bonus Points if you have:

• Experience in marketing in

  EdTech or Career/Skill Development domains

• Familiarity with

  LinkedIn Ads

  or

  Performance Max

  campaigns
• Built or managed

  dashboards

  to track key performance metrics
• Collaborated with content, design, and product teams on growth campaigns