Senior Paid Ads Specialist

As a Paid Media Specialist, your primary responsibility will be to develop and implement high-impact paid media strategies. You will manage and optimize campaigns across multiple platforms, ensuring to analyze campaign performance metrics and optimize for CTR, CVR, CPA, and ROAS. Conducting A/B testing to improve ad creatives, targeting & bidding strategies will be a crucial aspect of your role. Collaboration with the creative and content teams will be necessary to ensure the effectiveness of ad campaigns. Managing advertising budgets to maximize ROI will also be part of your daily tasks. Your performance will be measured based on key performance indicators (KPIs) such as target CTR, CVR, CPA, efficient budget allocation for maximum ROI, achieving monthly & quarterly lead generation targets, and preparing and presenting performance reports & insights. This is a full-time position that offers benefits like cell phone reimbursement. The work schedule will be during day and morning shifts, and the work location will be in person.,