Senior Marketing Executive

Job Description

Marketing Strategy Development: Formulating and implementing comprehensive marketing plans to promote the hospital's services and attract patients. Campaign Management: Overseeing the creation and execution of various marketing campaigns, including advertising, social media, and public relations initiatives. Market Research: Analyzing market trends, competitor activities, and patient feedback to identify opportunities and develop effective marketing strategies. Branding and Reputation Management: Ensuring consistent brand messaging across all channels and managing the hospital's public image. Digital Marketing: Developing and managing digital marketing strategies, including online advertising, social media, and website content. Content Creation: Creating engaging and informative content, such as blog posts, social media updates, and promotional materials. Media Relations: Building and maintaining relationships with media outlets to secure positive coverage and promote the hospital. Collaboration and Communication: Working effectively with healthcare providers, administrators, and other marketing team members to ensure alignment and achieve common goals. Performance Measurement: Tracking and analyzing the effectiveness of marketing campaigns and making adjustments as needed to optimize results. Job Types: Full-time, Permanent Pay: ₹8,924.13 - ₹32,104.72 per month Benefits: Health insurance Provident Fund Schedule: Day shift Evening shift Morning shift Supplemental Pay: Commission pay Overtime pay Performance bonus Language: English (Preferred) Work Location: In person