Senior Manager, Product Marketing

Role Overview: You will work with a team on full-funnel growth marketing, connecting awareness, acquisition, engagement, and retention into a unified strategy that scales the ESB/SMB strategy across the U.S. This is a cross-functional role that bridges brand marketing, digital acquisition, product marketing, and partner marketing to drive measurable growth across the ecosystem. Reporting to Director, this is an individual contributor role. Key Responsibilities: - Develop an integrated marketing strategy to drive awareness, adoption, and revenue growth for DAVO within Avalara's SMB portfolio. - Lead multi-channel campaigns (paid, organic, email, social, and partnerships) to drive high-intent traffic and conversions. - Leverage data and experimentation to continually improve campaign efficiency and conversion rates. - Partner with Product, Support, and Onboarding to continually improve onboarding, engagement, and retention programs that reduce churn and grow NRR. - Define and monitor growth KPIs including pipeline velocity, CAC/LTV, INQ-MQL conversion, and trial-to-paid conversion rates. - Deliver actionable insights and recommendations to leadership on marketing performance. Qualifications Required: - Proven experience managing integrated campaigns across digital, lifecycle, and partner channels. - 10-12+ years in B2B or SMB growth marketing, ideally within SaaS or Hospitality. - Analytical background with experience in campaign measurement, attribution, and marketing automation (Salesforce, HubSpot, etc.). - Manage global stakeholders and balance long-term brand growth with short-term performance goals. - Experience with applying data storytelling translating performance insights into clear and actionable recommendation for leaders. - 5+ years of experience utilizing Power BI for trend analysis, funnel visualization, and forecast modeling to inform full-funnel business decisions. - Experience marketing to SMB or POS-based businesses, compliance marketing experience. Additional Company Details: Avalara is an AI-first Company where AI is embedded in workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You will bring experience using AI and AI-related technologies, ready to thrive here. Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, the company, and customers. Grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. Please note that Avalara is an Equal Opportunity Employer.,