Job
Description
QuillBot is an AI-powered writing and communications platform designed to enhance writing skills and productivity. The company's mission is to empower millions of individuals globally to enhance their writing abilities, facilitating better communication across diverse languages and cultures. With a user base exceeding 50 million worldwide, QuillBot is rapidly growing and is currently seeking a Senior Manager of Paid Media to oversee its global media investments. As the Senior Manager, Paid Media at QuillBot, you will play a key role in driving the company's paid marketing initiatives. This position requires a data-driven and strategic approach to lead global campaigns effectively. You will collaborate with various teams including Marketing, Product, Analytics, and Finance to develop performance-driven campaigns aligned with the brand's objectives. Your responsibilities will include developing and executing global paid media strategies across various channels such as search, social, programmatic, and offline platforms. It will be essential to strike a balance between brand-building activities and direct-response tactics to optimize short-term results and long-term customer value. You will also be responsible for managing a robust tracking infrastructure for real-time optimization and transparent ROI reporting, analyzing key performance metrics, and providing actionable insights to maximize performance across all channels. Additionally, you will take ownership of the financial outcomes of growth-led marketing initiatives, ensuring alignment with the company's profitability goals. By monitoring key financial metrics such as customer acquisition cost (CAC), customer lifetime value (LTV), and return on ad spend (ROAS), you will optimize marketing spend and contribute to the overall business profitability and sustainable growth. Furthermore, you will foster a culture of experimentation and innovation through structured A/B testing and iterative experimentation. Collaborating with the product team on landing page and on-product tests will be crucial to improving conversion and retention rates. You will also expand and manage a global network of affiliates, implementing commission-based models that drive acquisition and align incentives with long-term profitability. To qualify for this role, you should have 6-10 years of experience in Paid Media, Growth Marketing, and Performance Marketing. Experience in full-funnel campaigns and global media strategies is advantageous. Strong analytical skills, expertise in attribution, media mix modeling, and full-funnel metrics are essential. Experience working with cross-functional teams, comfort with data platforms and tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker, as well as familiarity with AI and writing tools are beneficial. This position is open for hire in India, and benefits will vary by region. QuillBot values diversity and encourages candidates from underrepresented backgrounds to apply. Your unique experience and perspective can contribute to our team's success and growth.,
