Senior Manager- Influencer Planning

As a Senior Manager of Influencer Planning, you will play a pivotal role in spearheading and enhancing our influencer marketing endeavors. Your primary responsibilities will include crafting comprehensive influencer strategies for top-tier clients, identifying and shortlisting suitable content creators, and overseeing a team of Associates to guarantee seamless implementation. The ideal candidate for this position should possess a profound comprehension of influencer landscapes across various platforms, exceptional strategic planning skills, and a track record of successful leadership in executing large-scale influencer marketing initiatives. Your role will involve the following key responsibilities: Team Leadership: - Take charge of mentoring, supervising, and guiding a team of Associates to develop and execute top-notch influencer strategies. - Offer regular training sessions, constructive feedback, and performance evaluations to ensure the team's continuous improvement. Influencer Planning & Strategy: - Formulate end-to-end influencer marketing blueprints tailored for enterprise-level clients spanning industries such as FMCG, BFSI, Tech, and Fashion. - Transform brand briefs into well-structured plans encompassing influencer selection, platform preferences, expected deliverables, and anticipated results. - Foster collaboration with internal departments (Sales, Creative, Operations) to align planning strategies with campaign objectives. Influencer Scouting & Shortlisting: - Take ownership of the influencer discovery process utilizing data-driven tools and industry insights. - Assess influencers based on content quality, engagement metrics, audience alignment, and previous brand partnerships. - Maintain and regularly update an in-house influencer repository categorized by genre, region, and performance metrics. Data & Research-Driven Execution: - Analyze previous campaign data to refine future strategies and influencer choices. - Stay abreast of industry trends and implement innovative approaches to influencer marketing. Client-Facing Responsibilities: - Deliver presentations and insights directly to clients as necessary. - Assist the business development team by providing strategic inputs for planning during client pitches and RFP responses. Your role as a Senior Manager of Influencer Planning will be instrumental in shaping and executing impactful influencer campaigns that resonate with our clients and drive tangible results.,