Senior Manager - Digital

Shree Chanakya Education Society

7 - 12 years

9 - 12 Lacs

Pune

Posted:4 weeks ago| Platform:

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Skills Required

Lead Generation Campaign Strategy Digital Marketing SEO

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary:

Senior Manager - Digital Marketing

Key Roles & Responsibilities:

Oversee end-to-end planning and execution of lead generation and digital marketing campaigns across multiple platforms.
Collaborate with internal teams to align digital strategies with business objectives and intake workflows.
Manage and control marketing budgets (monthly, quarterly, and annual), ensuring optimal ROI and lead quality.
Leverage analytics tools to track, interpret, and optimize campaign performance (CPM, CPC, CAC, ROAS, etc.)
Develop and execute funnel strategies using Google (Search, YouTube, GDN, Pmax, etc.), Meta (Facebook, Instagram), and top education portals (Shiksha, CollegeDekho, Career360, GetMyUni, etc.)
Lead paid marketing initiatives while implementing creative A/B testing and audience segmentation.
Drive organic and paid performance for key KPIs such as traffic, conversions, and engagement.
Ensure consistent communication and performance tracking with partner agencies.
Implement marketing automation tools and lead nurturing systems to improve lead-to-customer conversion.
Analyze performance drivers and support annual planning processes (KPI setting, forecasting, budgeting).
Lead video content marketing strategies to engage audiences and boost conversion.
Build and refine cross-platform marketing funnels and retargeting strategies.
Stay ahead of emerging digital marketing trends and apply innovations to live campaigns.
Basic working knowledge of SEO is preferable.

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