Senior Manager - Digital Marketing

Job Description

- Build and manage acquisition campaigns across various channels including Google Ads, Meta, SEM, and display to drive leads, revenue and increase ROI. - Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. - Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. - Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). - Understand new and relevant KPI metrics requirements for performance management and optimization purposes. - Work with creative and marketing teams to test strategies and innovation. - Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.