Senior Manager/ AsGM - Marketing

Role Overview: As a Brand Marketing Manager at Lohono Stays, you will play a crucial role in elevating the brand by creating compelling narratives that resonate with luxury and hospitality. Your responsibilities will include ensuring consistent brand positioning, leading brand marketing initiatives, curating brand partnerships, nurturing media relationships, guiding content creation, and leveraging digital platforms to build communities. Key Responsibilities: - Elevate Lohono Stays brand through compelling narratives reflecting luxury and hospitality ethos. - Ensure consistent and aspirational brand positioning across all customer experiences. - Lead brand marketing initiatives including PR, social media, influencer collaborations, and creative campaigns. - Curate impactful brand partnerships and alliances to enhance cultural relevance. - Build strong media and industry relationships for increased visibility and thought leadership. - Guide the creation of design-led, evocative content to inspire and engage the audience. - Utilize digital and social platforms to build communities and not just run campaigns. - Innovate using insights and market trends while staying aligned with Lohono's luxury brand DNA. - Develop customer engagement and loyalty programs focusing on advocacy and emotional connection. - Reimagine loyalty programs in line with the luxury consumer mindset. - Mentor and empower the marketing team to explore creative boundaries. - Collaborate with business, sales, and operations teams to drive business growth with brand-led strategies. - Effectively manage budgets and resources, balancing creativity with performance. Qualification Required: - Graduate/Postgraduate in Marketing, Business, Communications, or related fields. - Minimum 10 years of experience in brand marketing, preferably in luxury, lifestyle, or hospitality sectors. - Proven expertise in building aspirational brands through storytelling, creativity, and strategic vision. - Strong foundation in digital marketing, PR, content creation, and customer engagement. - Experience in leading teams of creative and marketing professionals. Location: Parel Working Days: Monday to Friday (5 days) | 10:00 am to 6:30 pm,