Senior Experiential Copywriter

As a highly creative and experienced Senior Copywriter for experiential marketing campaigns in Bengaluru, your role will involve crafting compelling narratives and engaging content that resonates with target audiences. You will collaborate effectively with cross-functional teams to develop and execute content across various platforms. Your responsibilities will include: - Developing and executing compelling copy for experiential marketing campaigns, including event materials, digital assets, and other relevant materials - Collaborating with creative teams, strategists, designers, event planners, and other stakeholders to ensure alignment with campaign vision and brand guidelines - Conducting thorough research and analysis to stay updated on industry trends, target audience preferences, and competitor activities - Adapting copy for various formats and channels, tailoring messaging to be concise, clear, and impactful - Managing multiple projects and deadlines efficiently while maintaining high-quality standards - Contributing to the development of creative concepts and strategies by offering proactive ideas and insights - Maintaining a strong understanding of brand voice and guidelines, ensuring adherence to brand standards - Reviewing and editing copy to ensure accuracy, grammatical correctness, and error-free content - Staying updated on industry trends and best practices to continuously improve your skills and stay ahead of the curve Qualifications required for this role include: - 5+ years of experience in copywriting with a strong portfolio demonstrating expertise in experiential marketing - Exceptional writing skills to craft compelling, engaging, and persuasive copy for various formats and channels - Strong understanding of experiential marketing's unique challenges and opportunities - Excellent communication and collaboration skills to work effectively with cross-functional teams - Creative and innovative mindset to think outside the box and develop fresh, engaging ideas - Strong attention to detail to ensure accuracy and error-free content - Proficiency in relevant software and tools - Bachelor's degree in a related field (e.g., Marketing, Communications, Journalism) or equivalent experience Bonus Points for candidates with experience in SEO and content marketing, event planning or management, social media marketing, or working with international brands or markets.,