Experiential Copywriter

We are seeking a highly creative and experienced Copywriter to craft compelling narratives and engaging content for our experiential marketing campaigns in Bengaluru. This role requires a strong portfolio, experience in the experiential marketing space, and the ability to collaborate effectively with cross-functional teams.

Job Title: Copywriter (Experiential Marketing)

Location: Bengaluru, Karnataka

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About the Role:

As a Senior Copywriter, you will be the driving force behind our experiential marketing campaigns, crafting memorable and impactful narratives that resonate with our target audiences. You will work closely with our creative team, strategists, and event planners to develop and execute engaging content across various platforms, from event materials to digital assets.

Responsibilities

• Develop and execute compelling copy for experiential marketing campaigns:
• This includes event materials (invitations, signage, programs), digital assets (website copy, social media posts, email campaigns), and other relevant materials.
• Collaborate with creative teams and strategists:
• Partner with designers, event planners, and other stakeholders to ensure that all copy aligns with the overall campaign vision and brand guidelines.
• Conduct thorough research and analysis:
• Stay up-to-date on industry trends, target audience preferences, and competitor activities to ensure that all copy is relevant, engaging, and effective.
• Adapt copy for various formats and channels:
• Tailor messaging for different platforms, ensuring that all copy is concise, clear, and impactful.
• Manage multiple projects and deadlines:
• Work efficiently and effectively to meet tight deadlines while maintaining high-quality standards.
• Contribute to the development of creative concepts and strategies:
• Proactively offer ideas and insights to enhance the overall effectiveness of our campaigns.
• Maintain a strong understanding of brand voice and guidelines:
• Ensure that all copy adheres to our brand standards and messaging.
• Review and edit copy:
• Ensure that all copy is accurate, grammatically correct, and free of errors.
• Stay up-to-date on industry trends and best practices:
• Continuously learn and improve your skills to stay ahead of the curve.

Qualifications

• Proven experience: 3+ years of experience in copywriting, with a strong portfolio demonstrating expertise in experiential marketing.
• Exceptional writing skills: Ability to craft compelling, engaging, and persuasive copy for a variety of formats and channels.
• Strong understanding of experiential marketing: Knowledge of the unique challenges and opportunities of experiential marketing.
• Excellent communication and collaboration skills: Ability to work effectively with cross-functional teams and stakeholders.
• Creative and innovative mindset: Ability to think outside the box and develop fresh, engaging ideas.
• Strong attention to detail: Ability to ensure that all copy is accurate and error-free.
• Proficient in relevant software: Familiarity with industry-standard software and tools.
• Bachelor's degree in a related field: (e.g., Marketing, Communications, Journalism) or equivalent experience.

Bonus Points:

• Experience with SEO and content marketing.
• Experience with event planning or event management.
• Experience with social media marketing.
• Experience working with international brands or markets.