Senior Executive Programmatic

Role Overview: At WPP Media, you will play a pivotal role in transforming the agency's digital media buying process from manual insertion orders to data and technology-driven buying, aiming to increase ROI for clients and revenue/margin. As the largest media agency in India, you will lead the charge in driving programmatic buying across all publishers, vendors, and start-ups, disrupting traditional business practices. Collaborating with cross-functional teams, you will focus on driving efficiency and automation at scale. Key Responsibilities: - Understand and enhance the programmatic setup across the business - Develop a roadmap for advancing the programmatic buying business - Lead the programmatic element in business proposals and group pitches - Coordinate an integrated operation with the wider business - Identify new business prospects and contribute to revenue growth for existing clients - Establish yourself as a thought leader in programmatic platforms and industry trends - Secure the programmatic buying business for key existing clients - Build strong relationships with WPP Media regional teams globally - Lead training and growth of the local programmatic team - Enforce best practices in DV360 and TrueView - Ensure high-quality work delivery to regional teams - Address team challenges and provide career development and coaching - Offer timely feedback for team development and progress - Support capacity planning and resource management - Communicate effectively across all levels Qualifications Required: - 1.5+ years of professional experience in digital media, preferably in a media agency or trading desk - Proficiency in Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms - Experience in client decks, programmatic strategy, new pitches, etc. - Hands-on experience and knowledge of programmatic platforms - Clear strategic thinking to enhance existing businesses - Competency in Microsoft Office software Additional Company Details: At WPP Media, we prioritize employee growth and offer a range of benefits to support our team. You will have access to global networks and resources within WPP Media & WPP, fostering learning and development at the forefront of marketing and advertising. Our inclusive culture promotes respect, belonging, and equal opportunities for career progression. We value collaboration, creativity, and connection among our teams, hosting events to celebrate achievements and promote mental health awareness. Our benefits package includes competitive medical, group retirement plans, vision and dental insurance, generous paid time off, partner discounts, and support for employee well-being. WPP Media is dedicated to creating a diverse and inclusive workplace, where all applicants are considered without discrimination. We believe in the power of teamwork and collaboration to drive innovation and success.,