Senior Executive - Marketing

Greeting From Lulu Group India !!!!!

We are hiring Senior Executive - Marketing for Lulu Mall Palakkad !!!!!

Location: Lulu Mall , PalakkadExperience Required: 3-5 YearsDepartment: Marketing

The Senior Executive Marketing will play a key role in planning, executing, and supporting marketing and promotional activities across Lulu Mall and Lulu Hypermarket, Palakkad. The role involves driving customer engagement, supporting retailer promotions, enhancing brand visibility, and coordinating events and digital marketing initiatives to achieve business goals.

Key Responsibilities

Marketing & Promotions

• Execute mall and hypermarket-level marketing campaigns, seasonal promotions, and brand initiatives.

• Coordinate with retail partners, tenants, and brand teams for joint promotions and in-store activities.

• Manage ATL/BTL activities, including branding, signage, promotions, and outreach programs.

• Support collaboration with local brands, institutions, and influencers to increase visibility.

Event Management

• Plan and execute events, customer engagement activities, cultural programs, and weekend activations.

• Liaise with agencies, vendors, and performers for smooth event execution.

• Ensure post-event documentation, reporting, and analysis.

Digital & Social Media

• Coordinate with the central digital team for promotions, influencer tie-ups, and online visibility.

• Monitor online engagement, customer feedback, and digital campaign performance.

Retail Coordination

• Work closely with retailers and hypermarket departments to communicate offers, promotions, and marketing opportunities.

• Collect and consolidate monthly promotion plans, sales data, and campaign requirements.

Branding & Visual Communication

• Ensure consistent branding standards across mall and hypermarket premises.

• Monitor signage, visual merchandising support, and communication materials.

Reporting & Budgeting

• Assist in preparing weekly/monthly marketing reports, footfall analysis, and ROI tracking.

• Support budget planning and ensure cost-effective execution of marketing activities.

Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Business Administration, Mass Communication, or related field.

• 3–5 years of marketing experience, preferably in retail, malls, hypermarkets, FMCG, or hospitality sectors.

• Strong understanding of digital marketing tools and trends.

• Excellent communication, coordination, and interpersonal skills.

• Creative mindset with strong organizational and project execution ability.

Interested candidate share there update CV to shreejitha@luluindia.com with subject Line - SE Marketing 01