Senior Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be

  Extraordinary

  by Leading Collectively to Inspire transformational Creativity.


• Create an

  Open

  environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead

  Optimistically

  by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects," we drive growth that benefits all stakeholders better for people, planet, and business by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Overview of the role: We are seeking a strategic, high-ownership digital leader to join as Senior Director - Digital Planning with 8+ years of experience in Digital Planning. You will lead full-funnel digital planning and media strategy, delivering integrated solutions that drive brand equity, performance, and commerce outcomes for marquee brands across lifestyle, retail, and health categories. This is a pivotal role in shaping the digital direction of our clients businesses If you are an out of the box, strategic thinker, love data and want to create great work that works, this is the role for you.

Reporting of the role

This role reports to Partner - Client Leadership

3 best things about the job:

1. Opportunity to be part of the market where brands are making their digital footprints bigger

2. Working within a proven, fast-growing team and servicing some of the biggest regional brands

3. Help brands build their digital media presence and drive revenues for the largest media investment agency

In 3 Months:

Gain strong command over client categories and digital ambitions from brand equity to commerce.

Build trust with clients and internal teams as the go-to digital strategy partner.

Deep dive into proprietary tools, Martech stacks, and audience planning platforms.

In 6 Months:

Lead integrated digital strategies across paid media, content, influencers, and commerce.

Own and deliver data-driven campaigns, platform innovations, and full-funnel media planning frameworks.

Evangelize digital-first thinking within client orgs and internal teams.

In 12 Months:

Lead award-worthy digital initiatives (e.g., MMA, IDMA, Emvies).

Build a high-performing team of digital planners and analysts.

Drive thought leadership in the agency on digital maturity, measurement, and innovation.

Key Responsibilities:

1. Digital Strategy & Planning

Build full-funnel digital media strategies aligned with brand and business objectives.

Integrate paid media with content, influencers, CRM, and commerce for cohesive consumer journeys.

Lead planning across channels including Meta, Google, YouTube, Programmatic, Amazon, Flipkart, Affiliates, OTT, and others.

2. Data-Driven & Audience-Led Thinking

Drive audience-first planning using data management platforms (DMPs/CDPs), first-party data, and insight tools.

Own the measurement strategy - defining KPIs, attribution models, A/B testing, and dashboarding.

3. Innovation & Platform Expertise

Lead platform innovation through new formats, betas, and partnerships (Meta, Google, Amazon, ShareChat, etc.).

Stay ahead of trends in AI, creative automation, voice, video, and commerce tech.

4. Client & Stakeholder Management

Serve as the chief digital advisor to senior clients and brand leaders.

Partner with internal teams (TV, strategy, content, analytics, activation) to deliver unified thinking.

5. Team Leadership

Mentor and grow a robust team of digital planners, specialists, and performance experts.

Promote a culture of learning, agility, and ownership.

What You ll Bring:

Ownership-first mindset thrives on taking charge of digital transformation and delivering outcomes.

Experience handling complex, large-scale digital accounts across brand and performance objectives.

Strong platform understanding - across Meta, Google, DV360, Amazon, Flipkart Ads, OTT, and influencers.

Ability to simplify complexity and tell a compelling digital story to clients.

Strong analytical foundation with comfort around numbers, KPIs, and measurement.

Collaborative and agile leadership style.

Core Competencies:

End-to-end digital media planning

Full-funnel thinking (Awareness to Conversion)

Performance & commerce mindset

Audience-first, data-led approach

Strategic storytelling & solutioning

Platform & tech fluency

Team management & mentorship

Ownership, agility, and innovation orientation

Qualifications:

8+ years of experience in digital media planning, preferably in agency or consulting environment.

Experience leading integrated digital strategies across multiple categories (Retail, Lifestyle, FMCG, Healthcare preferred).

Proven expertise in both brand and performance media.

Strong working knowledge of MarTech, AdTech, analytics, and retail media.

Postgraduate degree preferred (MBA - Marketing, Digital, or Communications).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.