Senior Direct Response Copywriter

You will be joining BloomX Business Solutions, a full-service digital marketing agency focused on performance marketing, social media, influencer strategy, and funnel-building. Your role as a Senior Copywriter will involve leading communication efforts across various platforms such as video scripts, ads, landing pages, email funnels, and sales pages. Your writing will play a crucial role in powering top webinar funnels, coaching programs, and brand campaigns in India. Key Responsibilities: - Write clear and compelling copy for Meta & Google Ads, landing pages, email sequences, sales pages, lead magnets, video ad scripts, and VSLs. - Collaborate with founders, media buying, design, and content teams to ensure cohesive communication strategies. - Develop copy strategies tailored for each funnel stage (TOF, MOF, BOF) and analyze performance metrics like CTR, CVR, open rate, and bounce rate. - Create data-backed creative briefs for designers and video editors, refining existing assets and testing different hooks, headlines, and formats. - Stay updated on trending communication formats and integrate consumer psychology, storytelling, and strategy in every piece of writing. Qualifications Required: - A minimum of 2 years of proven experience in Direct Response Copywriting. - In-depth knowledge of buyer psychology and persuasive frameworks such as AIDA and PAS. - Proficiency in writing ad copy, email sequences, landing pages, and video scripts. - Strong understanding of funnels, particularly in the coaching or info-product space. - Ability to track, test, and optimize copy based on performance metrics. - Fluent in English and Hindi writing with a focus on grammar, tone, and clarity. - Comfortable collaborating across teams and incorporating feedback. - Bonus points for experience in writing for coaches, creators, or webinar-based brands, as well as a basic understanding of marketing analytics. This remote-first role at BloomX offers the opportunity to work directly with founders and lead strategists, build impactful funnels and campaigns, access premium courses and tools, and enjoy a flexible, creative-driven culture with performance-based growth and recognition.,