senior digital marketing manager

Responsibilities of a Senior Digital Marketing Manager

1. Develop and Execute Digital Marketing Strategy

• Create and implement comprehensive digital marketing plans aligned with business goals.

• Drive customer acquisition, engagement, and retention through online channels.

2. Manage and Optimize Digital Campaigns

• Oversee execution across key channels: SEO, SEM, email, social media, content marketing, and display advertising.

• Optimize campaigns based on performance data and KPIs.

3. Lead Marketing Team and Collaborations

• Manage and mentor digital marketing team members.

• Coordinate with internal departments (sales, product, design) and external agencies/vendors.

4. Monitor and Report on Performance

• Analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot.

• Prepare regular reports with insights, performance metrics, and recommendations.

5. Oversee SEO and Website Performance

• Ensure best practices for on-page, off-page, and technical SEO.

• Work with developers and UX teams to enhance website usability and conversion rates.

6. Manage Marketing Budget

• Plan, track, and optimize digital marketing budgets for maximum ROI.

• Allocate resources efficiently across campaigns and platforms.

7. Content and Brand Oversight

• Ensure brand consistency across digital touchpoints.

• Guide the creation and distribution of high-quality, engaging digital content.

8. Stay Updated on Industry Trends

• Monitor digital marketing trends, tools, and emerging technologies.

• Implement innovative solutions to maintain competitive advantage.

9. Customer Journey and Funnel Optimization

• Map and optimize the digital customer journey.

• Use data to improve lead nurturing and conversion processes.

10. Compliance and Data Privacy

• Ensure digital campaigns comply with data protection regulations (e.g., GDPR, CCPA).

• Manage secure handling of customer data across platforms

Preferred candidate profile