senior digital marketing manager Oakya It Services

8.0 - 10.0 years

0 - 1 Lacs

vijayawada

Work from Office

Responsibilities of a Senior Digital Marketing Manager 1. Develop and Execute Digital Marketing Strategy Create and implement comprehensive digital marketing plans aligned with business goals. Drive customer acquisition, engagement, and retention through online channels. 2. Manage and Optimize Digital Campaigns Oversee execution across key channels: SEO, SEM, email, social media, content marketing, and display advertising. Optimize campaigns based on performance data and KPIs. 3. Lead Marketing Team and Collaborations Manage and mentor digital marketing team members. Coordinate with internal departments (sales, product, design) and external agencies/vendors. 4. Monitor and Report on Performance Analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot. Prepare regular reports with insights, performance metrics, and recommendations. 5. Oversee SEO and Website Performance Ensure best practices for on-page, off-page, and technical SEO. Work with developers and UX teams to enhance website usability and conversion rates. 6. Manage Marketing Budget Plan, track, and optimize digital marketing budgets for maximum ROI. Allocate resources efficiently across campaigns and platforms. 7. Content and Brand Oversight Ensure brand consistency across digital touchpoints. Guide the creation and distribution of high-quality, engaging digital content. 8. Stay Updated on Industry Trends Monitor digital marketing trends, tools, and emerging technologies. Implement innovative solutions to maintain competitive advantage. 9. Customer Journey and Funnel Optimization Map and optimize the digital customer journey. Use data to improve lead nurturing and conversion processes. 10. Compliance and Data Privacy Ensure digital campaigns comply with data protection regulations (e.g., GDPR, CCPA). Manage secure handling of customer data across platforms Preferred candidate profile

Posted 11 hours ago

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