Senior Digital Marketing Executive

Placement Partners

5 - 7 years

7 - 8 Lacs

Bengaluru

Posted:9 hours ago| Platform:

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Skills Required

Digital Marketing Social Media Marketing Performance Marketing Marketing Campaigns Search Engine Marketing SEO

Work Mode

Work from Office

Job Type

Full Time

Job Description

Senior Digital Marketing Executive

Role & responsibilities

Plan, strategize, and manage digital advertising campaigns across various platforms with marketing agencies (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Conduct keyword research, audience targeting, and competitive analysis to continuously upgrade campaign strategies.
Create compelling ad copy, graphics, and landing pages to maximise engagement and conversions.
Monitor and analyze campaign performance, making data-driven adjustments to improve ROI and achieve KPIs.
Generate regular reports on campaign performance, including insights and recommendations for future improvements.
Stay up to date with industry trends, best practices, and platform updates to ensure campaigns are optimized and innovative.
Collaborate with the content team and sales team to align digital advertising efforts with overall sales targets and objectives.
Manage budgets effectively to ensure maximum return on ad spend.
Perform A/B testing on ads and landing pages to determine the most effective strategies.
Any other roles and responsibilities as assigned by the Reporting Manager.

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