Senior Data Scientist - Marketing Mix Modeling (MMM)

2 - 4 years

4 - 6 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

As a Senior Data Scientist - Marketing Mix Modeling (MMM) at Mindera, you will be responsible for leveraging data to enhance marketing strategies and drive business performance. You will work closely with cross-functional teams to analyze customer behavior, segment audiences, and measure the effectiveness of marketing campaigns. Your insights will help shape marketing initiatives and improve customer engagement.

This is a unique opportunity for someone passionate about data science and marketing, enabling you to apply advanced analytical techniques to provide actionable insights that influence strategic decisions.

As a Senior Data Scientist in our Marketing DSA team, you ll be working in a fast-paced and agile environment, working with large marketing budgets to drive growth at Mindera. Furthering our understanding of return on investment in a privacy-first worl

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