Senior Creative Manager

CTC- 8-9 Lacs

Location- Noida

Role Overview:

As the Senior Creative Manager, you will lead the creative expression platforms bringing to life campaigns that are rooted in Bharat, simplified in language, and powerful in impact. You will

own end-to-end creative development for performance marketing, product GTMs, in-app journeys, social media content, and vernacular video partnering closely with the digital marketing, product, and growth teams. This is both a hands-on and strategic role: you will lead junior designers and content creators, while rolling up your sleeves to

conceptualize and deliver campaigns that scale in trust, activation, and recall.

Key Responsibilities:

• Lead creative strategy, concept development, and execution across digital marketing, product launches, and user engagement campaigns

• Own brand storytelling and visual language across Meta, Google, YouTube, ShareChat, Play Store, CRM, WhatsApp, and in-app assets

• Translate briefs into high-quality creative outputs including static designs, videos, gifs, carousels, banners, and explainer flows
• Develop regionalized and vernacular creative frameworks to reach Bharat users across Tier 2/3/4
• Oversee production calendars and work allocation for junior creative managers, designers, and freelancers
• Ensure every campaign carries a unified visual identity while respecting platform-specific nuances
• Collaborate with Growth, CRM, and Video teams to embed creatives into lifecycle journeys and rewards programs

Maintain a central repository of all brand assets, visual playbooks, and campaign kits

• Partner with external creators or agencies when needed to meet scale or specialization needs

Skills & Capabilities Required:

• 3-5 years of experience in digital-first creative roles across consumer apps, agencies, or digital-first startups

• Proficiency in tools such as Adobe Photoshop, Illustrator, After Effects, Figma, Canva, and motion tools for video storytelling

• Strong copy + design sense; ability to work with content writers, editors, and video producers to bring stories to life
• Understanding of performance marketing creative principles what works for ROI vs what works for branding
• Experience creating for vernacular and regional audience sespecially video-first platforms Campaign planning, creative QA, and stakeholder alignment across multiple teams
• Bonus: Experience designing for product-led platforms or growth-oriented fintechs