Senior Copywriter

Responsibilities:

• To identify and assign stories to the writers based on trends and news developments

• To prepare and manage an editorial calendar to ensure timely publication and take initiative to strategize for /big news events.

• To fix all hygiene items vis-a-vis SEO, headlining and quality of copy in terms of facts, language and grammar.

• To be responsible for tracking website traffic & user engagement and achieving targets

• Have the ability to give direction on re-purposing of content.

• To closely track competition and have an aggressive instinct to put out the most holistic content in terms of angularity and copy.

• Have the ability to strategize and constantly improve the quality of content.

• To ensure that the guidelines for the tone, style and voice of all the content is in unison and consistent with the editorial identity of the brand.

• To measure and analyze what is working and what is not on a real-time basis and find solutions to glitches based to derive an effective content matrix which may be reviewed from time to time.

Requirements:

• Minimum of 4 years of experience is mandatory.

• Good understanding for SEO.

• Created content calendars / editorial calendars for large clients