Senior Copywriter | Brand Architect

As a Senior Copywriter | Brand Architect at JAIN Group, you will play a crucial role in crafting engaging narratives that resonate with the institution's values and enhance its brand identity across various communication channels. Your responsibilities will include: - **Content Creation and Management:** - Develop compelling copy for websites, brochures, flyers, emails, social media, videos, and event collaterals. - Tailor messaging for different target audiences. - Ensure all content aligns with the institution's brand strategy. - **Strategic Brand Communication:** - Collaborate with leadership to articulate key messaging for institutional initiatives. - Develop comprehensive communication plans reflecting the institution's vision. - Integrate content into broader marketing campaigns. - **Multi-Channel Excellence:** - Tailor messaging for digital and offline formats. - Maintain consistency in tone and style across all platforms. - **Innovation and Creativity:** - Ideate and execute creative campaigns that differentiate the brand in the education sector. - Work closely with design and video teams for effective visual storytelling. - **Team Leadership and Collaboration:** - Mentor junior team members and uphold content quality. - Foster collaborative relationships with different teams. - **Quality Control and Performance Optimization:** - Review all content for accuracy and adherence to brand guidelines. - Monitor content performance and refine strategies based on insights. **Qualifications:** - Bachelor's degree in Journalism, Mass Communication, Marketing, English Literature, or related field. - 3+ years of experience in multi-channel content creation. - Strong portfolio showcasing impactful campaigns across various platforms. If you are a proactive, creative, and detail-oriented individual excited about contributing to our organization's success, we encourage you to apply and be a part of our journey of excellence and innovation.,