Senior Content Writer

Position: Content Writers

SKills: B2B and SaaS is a must

• Be the internal custodian of the Worktual brand, ensuring the Comms Done Different positioning is understood internally & widely implemented consistently.• Managing all website communication ensuring clarity & easy of understanding.• Ensure the website has a best-in-class B2B / SaaS content including blogs & case studies.• Developing and running creative ad campaigns and marketing communications.• Develop, launch and manage effective, consistent, regular and ad-hoc advertising campaigns (through offshore Performance Marketing teams and/or agency).• Manage social media channels (Twitter & LinkedIn), drive engagement and attract followers. Evaluate & recommend other online channels (e.g. Medium).• Research & create blog posts and measure engagement from target clients.• Undertake as well as update keyword research to ensure all Worktual content is optimised (together with offshore SEO team and/or agency).• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice and optimised for search & user experience for all channels of content including the website, blogs, case studies, social media, email, mobile and video.• Review Marketing automation data, continuously optimise journeys to increase lead generation and conversion (together with offshore HubSpot team).• Analyse and report on marketing content performance data to inform future business strategy and marketing decisions using available tools.• Advising and directing client communication channels (e.g. web chat & e-mail).• Contribute towards client promotional campaigns, providing thematic concepts & creative to assist the Sales effort with new business development.