Content Writer

6 - 11 years

0 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Create a wide variety of content, including blog posts, white papers, case studies, eBooks, and website copy, to align with our content strategy and marketing goals.
  • Conduct in-depth research on industry trends, technical topics, and customer pain points to develop unique, insightful, and data-backed content.
  • Write clear, concise, and compelling copy that simplifies complex technical concepts for business professionals, from end-users to C-suite executives.
  • Collaborate with marketing, product, and sales teams to understand product features, buyer personas, and customer success stories to inform content creation.
  • Manage and execute content for marketing campaigns, including email newsletters, social media content, and landing pages.
  • Optimize all content for search engines (SEO) using keyword research to increase organic traffic and visibility.
  • Review, edit, and proofread content to ensure accuracy, clarity, and adherence to our brand voice and editorial guidelines.
  • Analyze content performance using metrics to inform future strategy and improve audience engagement.
  • Proven experience) as a content writer, preferably in a

    B2B SaaS

    environment.
  • A strong portfolio of published content, demonstrating the ability to write for a B2B audience

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