Content Writer

Content Writer

Role Definition

The Content Writer is responsible for creating impactful, engaging, and brand-aligned content across all media platforms. From hoardings, radio jingle, cinema ads, tv ads, bus shelters, bus branding to digital campaigns, social media, blogs, and client presentations, the writer ensures every word communicates the brand’s message clearly and creatively. The role demands a balance of creativity, research, and adaptability to suit diverse clients and industries.

Key Responsibilities

• Write clear, concise, and creative content for hoardings, OOH, radio, social media, websites, and digital ads.
• Develop captivating captions, taglines, and scripts for campaigns.
• Conduct research on client industries, competitors, and target audience to craft relevant communication.
• Collaborate with designers, digital marketers, and client servicing teams for campaign alignment.
• Proofread and edit content to ensure accuracy, consistency, and brand tone.
• Adapt content style to suit traditional and digital media formats.
• Maintain a content calendar to ensure timely delivery of campaign materials.
• Write and adapt content in regional languages (like Marathi/Hindi/English) for wider audience reach.

Key Tasks & Activities

• Draft copy for hoardings, bus shelters, cinema ads, and other outdoor creatives.
• Create social media captions, hashtags, and ad copy variations.
• Write blogs, articles, and website content for client campaigns.
• Prepare scripts for video ads, radio jingles, and testimonials.
• Proofread agency documents, presentations, and proposals.
• Support SEO-friendly content writing for websites and digital campaigns.
• Ensure brand voice consistency across multiple channels.
• Minimalistic and Captivating Content for most of the OOH Branding
• Draft engaging radio jingles, explainer videos, testimonial scripts, and ad films for clients.
• Contribute innovative taglines, hooks, and storytelling angles for integrated campaigns.
• Plan, schedule, and track monthly content calendars for social media and campaigns.

Measurement Metrics

• Content Quality – Creativity, clarity, and brand alignment.
• Engagement Rates – Social media likes, shares, comments, CTR on ad copies.
• Campaign Success – Measurable impact of copy on campaign performance.
• On-time Delivery – Meeting deadlines for hoardings, digital posts, and campaigns.
• Client Satisfaction – Feedback on creativity and effectiveness of content.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person