Senior Content Marketing Manager

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Company

Location

About Capitalmind:

As Capitalmind Asset Management Private Limited, we manage the Capitalmind Mutual fund and have been seeded with capital from its parent and sponsor, Capitalmind Financial Services Private Limited. Headed by Deepak Shenoy as the CEO, the company has launched its first mutual fund schemes for retail investors, HNIs and corporates alike, to help these investors meet their long-term financial goals. We have a well-rounded management team, with senior personnel in fund management, compliance, risk, marketing, investor servicing and operations. Using technology, digital approaches, and a strong investor education focus, we hope to use insightful analysis, supervised automation and easy-to-understand communication to make investing more approachable for Indian investors.

About the team and the role:

The marketing team is mandated to grow the awareness of Capitalmind AMC's mutual fund products and their investment philosophies within the bounds of applicable regulations. It focuses primarily on content marketing via digital and traditional channels. The team member is expected to drive all content marketing work-streams. These are inclusive of but not limited to audience persona development, content strategy articulation, content repurposing & storage, editorial calendar management, adherence to applicable regulations & code of ethics and subscriber hierarchy management.

Required Qualifications:

• 7 - 10 years in content marketing, with a strong portfolio demonstrating expertise in editorial calendar management, content strategy, and performance analysis.
• Bachelor's or Master's degree in Marketing, Communications, Journalism, Finance, or a related field.
• Proven experience in video production, podcast marketing, and content repurposing across various formats and channels.
• Familiarity with AI/ML tools and techniques in content marketing.
• Exposure to the banking and financial services industry, with an understanding of its regulatory environment.
• Strong understanding of content regulations and ethical standards applicable to the financial sector.
• Demonstrated ability in developing detailed audience personas to guide content strategy.
• Experience in vendor management and overseeing content storage solutions.
• Proficiency in content performance management and analytics tools.

Key Roles and Responsibilities:

• Conduct research to create detailed audience personas, informing content strategy and ensuring alignment with target demographics.
• Oversee the planning and execution of the editorial calendar, ensuring timely and strategic content delivery across all platforms.
• Develop and enforce content guidelines that adhere to applicable regulations and ethical standards within the financial industry.
• Lead the production of high-quality content, including videos, podcasts, and written materials, ensuring consistency and alignment with brand messaging.
• Utilize AI/ML tools to optimize content creation, distribution, and performance analysis.
• Coordinate with external vendors for content production, ensuring quality and timely delivery.
• Strategically adapt existing content for various formats and channels to maximize reach and engagement.
• Manage content storage solutions, ensuring organized and secure access to content assets.
• Monitor content performance metrics, providing insights and recommendations for continuous improvement.
• Develop and maintain a structured subscriber hierarchy to tailor content distribution effectively.

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