Senior Content Marketing Manager

Required Qualifications:

• Bachelors or Masters degree in Marketing, Communications, Journalism, Finance, or a related field.
• 7 - 10 years in content marketing, with a strong portfolio demonstrating expertise in editorial calendar management, content strategy, and performance analysis.
• Proven experience in video production, podcast marketing, and content repurposing across various formats and channels.
• Familiarity with AI/ML tools and techniques in content marketing.
• Exposure to the banking and financial services industry, with an understanding of its regulatory environment.
• Strong understanding of content regulations and ethical standards applicable to the financial sector.
• Demonstrated ability in developing detailed audience personas to guide content strategy.
• Experience in vendor management and overseeing content storage solutions.
• Proficiency in content performance management and analytics tools.

Key Roles and Responsibilities:

• Conduct research to create detailed audience personas, informing content strategy and ensuring alignment with target demographics.
• Oversee the planning and execution of the editorial calendar, ensuring timely and strategic content delivery across all platforms.
• Develop and enforce content guidelines that adhere to applicable regulations and ethical standards within the financial industry.
• Lead the production of high-quality content, including videos, podcasts, and written materials, ensuring consistency and alignment with brand messaging.
• Utilize AI/ML tools to optimize content creation, distribution, and performance analysis.
• Coordinate with external vendors for content production, ensuring quality and timely delivery.
• Strategically adapt existing content for various formats and channels to maximize reach and engagement.
• Manage content storage solutions, ensuring organized and secure access to content assets.
• Monitor content performance metrics, providing insights and recommendations for continuous improvement.
• Develop and maintain a structured subscriber hierarchy to tailor content distribution effectively.