Senior Brand Executive - Ponds, Face Care

Job Title: Senior Brand Executive Pond s, Face Care

Work Location: Mumbai, India

Function/BU: Beauty & Wellbeing, Marketing

BUSINESS CONTEXT:

Pond s is the largest brand in the Skin Care India portfolio ( 2400+cr TO in 2024) and has been growing at a strong 7% USG CAGR over the last 5 years. This has been led from the front by the Pond s Face Care business growing at ~12% USG CAGR over the same period and expanding portfolio into emerging demand spaces and formats while contemporising and premiumising itself. And Pond s Face Care remains one of our biggest bets in the Skin Care India transformation strategy to win.

We are looking to hire for a role handling a part of the Pond s Face Care portfolio. This role offers an exciting opportunity to drive penetration-led growth on emerging formats & demand spaces in channels of the future

JOB REQUIREMENTS:

• Demonstrating an intuition for consumer-first thinking develop a deep understanding of consumer preferences across formats & regimes, media consumption habits, shopping channels, triggers & barriers for different sub-categories and translate all of this into growth opportunities to drive.
• Digital first media deployment Plan & execute the monthly media plans across platforms. make key decisions of when & where to activate media to drive growth. Own the full funnel activation, including the performance marketing for this patch
• eCom Demand Generation & Strategy Build plans with accounts to partner on & drive growth on the emerging cells in the portfolio in the online space. Develop plans on on-platform & off-platform media deployment to rebuild Pond s as a new age GenZ brand

PROFILE REQUIREMENTS:

• A decent understanding of ecom would be helpful, but is not mandatory
• Curiosity, grit, and ownership mindset I will figure out a way and get it done
• Collaborative spirit us over me