Senior Associate, SEM

Role Overview: As a member of the marketing team at Klook, you will be responsible for developing and executing marketing automation strategies to optimize performance for the Global Hotel and Car Rental business. Your role will involve managing daily marketing operations, collaborating with cross-functional teams, analyzing data insights, and monitoring campaigns to enhance online presence and booking conversions. You will contribute to the continuous improvement of performance by implementing industry best practices and staying updated with trends. Key Responsibilities: - Develop and execute marketing automation strategies for the Global Hotel and Car Rental business. - Manage daily marketing operations, including campaign optimization and task execution. - Collaborate with cross-functional teams to identify datasets for campaign automations. - Analyze data insights and lead test-and-learn initiatives for data-driven decision-making. - Monitor and optimize campaigns to enhance online presence and booking conversions. - Stay updated on industry trends and implement best practices for continuous performance improvement. Qualifications: - Bachelor's degree in a quantitative field (e.g. Computer Science, Mathematics, or related disciplines). - Strong programming skills, especially in Python and SQL. - Experience in data analysis and familiarity with tools like BigQuery (a plus). - Excellent numerical and analytical skills. - Excellent English communication skills. - Demonstrated learning agility and proactive approach to gaining new skills in marketing and SEM. (Note: The additional details of the company were not explicitly mentioned in the job description provided.),