Senior Associate - Programmatic

The position available in Pune, Maharashtra, India at Mediabrands - India is for a Regular Contract with the following details: Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Managing over $47 billion in marketing investment globally, IPG Mediabrands serves clients through its agency networks UM, Initiative, and Mediahub, along with specialty business units like Healix, Kinesso, MAGNA, and more. With a diverse workforce of over 18,000 professionals across 130 countries, IPG Mediabrands caters to a wide range of industry sectors and iconic brands. For more information, visit www.ipgmediabrands.com. Position Summary As a member of the Programmatic Team, your role involves executing, managing, reporting, and optimizing programmatic campaigns across multiple platforms within the global Mediabrands network. Responsibilities Campaign Implementation You will collaborate with Ad Ops, Agency Teams, and internal Client Services to set up campaigns accurately. Ensure correct implementation of IO/programmatic media plan requirements in DSP platforms such as DV360, The Trade Desk, Amobee, and Mediamath. Distribute pixels/beacons for DSPs as needed and analyze early campaign activities post-launch. Support the Business Intelligence team in developing a framework for successful campaign trafficking via API. Manage workflow, meet deadlines, and ensure tasks are executed with 100% accuracy. Work closely with your line manager to handle client accounts and support day-to-day campaign management. Campaign Optimization, Analysis & Reporting Utilize DSP and Ad-Server data for statistical analysis on campaign pacing and performance. Communicate campaign pacing status to the Client Service team and optimize campaigns daily to meet client KPIs. Generate and deliver client performance reports, provide optimization techniques based on insights, and troubleshoot issues. Collaborate with Business Intelligence to enhance automated pacing dashboard features and data visualization. Strategy Offer recommendations to the Client Services team, present industry updates, and execute tests within DSPs. Update industry benchmarks based on Media Plans received. Required Skills & Experience The ideal candidate should hold a bachelor's degree with a minimum of 3 years of programmatic Operations experience. Experience with DSP platforms like DV360, The Trade Desk, Amobee, MediaMath is essential. Strong analytical skills, problem-solving capabilities, and proficiency in Microsoft Excel and PowerPoint. Excellent communication and documentation skills, ability to handle multiple projects, prioritize tasks, and adapt quickly to new concepts. Attention to detail, organizational skills, and the ability to work under pressure are key. About IPG Mediabrands IPG Mediabrands is a global division of Interpublic Group, managing significant marketing investments for clients worldwide. With a diverse team and a focus on various industry sectors, IPG Mediabrands continues to deliver innovative solutions. Learn more at www.ipgmediabrands.com.,