Senior Associate - Programmatic IPG Mediabrands

3.0 - 7.0 years

0 Lacs

pune, maharashtra

On-site

The position available in Pune, Maharashtra, India at Mediabrands - India is for a Regular Contract with the following details: Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Managing over $47 billion in marketing investment globally, IPG Mediabrands serves clients through its agency networks UM, Initiative, and Mediahub, along with specialty business units like Healix, Kinesso, MAGNA, and more. With a diverse workforce of over 18,000 professionals across 130 countries, IPG Mediabrands caters to a wide range of industry sectors and iconic brands. For more information, visit www.ipgmediabrands.com. Position Summary As a member of the Programmatic Team, your role involves executing, managing, reporting, and optimizing programmatic campaigns across multiple platforms within the global Mediabrands network. Responsibilities Campaign Implementation You will collaborate with Ad Ops, Agency Teams, and internal Client Services to set up campaigns accurately. Ensure correct implementation of IO/programmatic media plan requirements in DSP platforms such as DV360, The Trade Desk, Amobee, and Mediamath. Distribute pixels/beacons for DSPs as needed and analyze early campaign activities post-launch. Support the Business Intelligence team in developing a framework for successful campaign trafficking via API. Manage workflow, meet deadlines, and ensure tasks are executed with 100% accuracy. Work closely with your line manager to handle client accounts and support day-to-day campaign management. Campaign Optimization, Analysis & Reporting Utilize DSP and Ad-Server data for statistical analysis on campaign pacing and performance. Communicate campaign pacing status to the Client Service team and optimize campaigns daily to meet client KPIs. Generate and deliver client performance reports, provide optimization techniques based on insights, and troubleshoot issues. Collaborate with Business Intelligence to enhance automated pacing dashboard features and data visualization. Strategy Offer recommendations to the Client Services team, present industry updates, and execute tests within DSPs. Update industry benchmarks based on Media Plans received. Required Skills & Experience The ideal candidate should hold a bachelor's degree with a minimum of 3 years of programmatic Operations experience. Experience with DSP platforms like DV360, The Trade Desk, Amobee, MediaMath is essential. Strong analytical skills, problem-solving capabilities, and proficiency in Microsoft Excel and PowerPoint. Excellent communication and documentation skills, ability to handle multiple projects, prioritize tasks, and adapt quickly to new concepts. Attention to detail, organizational skills, and the ability to work under pressure are key. About IPG Mediabrands IPG Mediabrands is a global division of Interpublic Group, managing significant marketing investments for clients worldwide. With a diverse team and a focus on various industry sectors, IPG Mediabrands continues to deliver innovative solutions. Learn more at www.ipgmediabrands.com.,

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Programmatic Campaign Specialist AffinityX

2.0 - 8.0 years

7 - 17 Lacs

Pune, Maharashtra, India

On-site

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ?Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ?Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ?Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ?Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ?Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ?DV360 and Other relevant certifications are a plus ?Google Campaign Manager and Flashtalking measurement and reporting experience preferable ?Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners ?Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ?Graduate in any field. ?Comfortable working for US shift or any shifts as per business requirements.

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