GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek s Breakthrough Media Agency of the Year.
Senior Associate, Programmatic
Bengaluru, Karnataka, India
We are looking for a Sr. Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful.
Who you are.
Minimum 4-6 years of hands-on experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading, including creative upload, tagging, various targeting tactics, monitoring campaign pacing and performance/KPI deliverables.
Deep knowledge of programmatic buying models (RTB, PMP), targeting options (audience segments, contextual targeting), bidding strategies (automated vs. manual bidding), and campaign optimisation techniques.
Advance level experience working on channels like Display, Native, Video, YouTube, and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.
Advance level experience working on more than one Programmatic media buying platforms/ DSPs (DV360, TTD, Amazon DSP, etc.,).
Should be conversant with Ad Verifications platforms used in Programmatic like IAS, Double Verify, etc.,
Technical understanding of tags and pixels including understanding of tag anatomy, wrapping tags, and setting up macros.
Knowledge of the programmatic buying process, with experience in setting up PMP and PG deals on the platform.
Experience working with analytics tools (GA4, Adobe, MMPs, etc.).
Strong quantitative and analytical skills.
Proactive, self-starter, capable of setting goals and reporting progress against them.
Problem solving and attention to detail in a multi-tasking, fast-paced business environment.
Team player strong communication skills.
Be confident in analyzing and acting on marketing data.
Education -
Degree in a STEM field (Science, Technology, Engineering or Math).
What you will do
Set up, traffic manage programmatic buys across multiple demand-side platforms.
Campaign planning and creation within DSPs, data onboarding, A/B testing and experiments setup, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimisations and success, setting bid strategies, etc.
Manage pacing and evaluate performance to ensure KPI delivery, identify implement optimisations, proactively make recommendations provide campaign insights and evaluating at detailed levels including geographic areas, audiences, and content.
Evaluate and deliver actionable audience insights and optimisation insights per the cadence needed to enhance campaign strategy/goals.
Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), view ability, brand safety).
Work closely with Media Planning teams to provide ROI-driving insights and recommendations.
Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.
Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.
Coordinate with creative team, product team and technology team to drive online campaigns.
Note: Hybrid work in office is an essential function of the job.
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