Senior Associate - PPC

Xylem Learning App

2 - 5 years

4 - 6 Lacs

kozhikode kerala india

Posted:1 week ago| Platform: Foundit logo

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Skills Required

campaign management budgeting digital marketing trends ppc paid media platforms analytical skills data analysis performance forecasting

Work Mode

On-site

Job Type

Full Time

Job Description

Senior Associate - PPC

Roles and Responsibilities

Campaign Management:
Lead the planning, execution, and optimization of paid media campaigns on platforms like
Google Ads, Meta, LinkedIn
, and other networks.
Strategy & Budgeting:
Define
PPC (Pay-Per-Click)
strategies that align with broader marketing and business objectives. Manage budgets, timelines, and performance targets effectively.
Mentorship:
Mentor and guide junior team members to ensure quality and continuous learning within the
PPC
function.
Analysis & Reporting:
Conduct advanced keyword research, audience segmentation, and performance forecasting. Regularly analyze campaign data, produce detailed performance reports, and present strategic insights and recommendations to stakeholders.
Continuous Learning:
Stay current with evolving
PPC
tools, algorithm changes, and digital marketing trends, and proactively incorporate them into campaign strategies.

Skills Required

Any Graduation
.
Proven experience in a similar role with a focus on
PPC
.
Expertise in paid media platforms such as
Google Ads, Meta, and LinkedIn
.
Strong analytical skills for data analysis, performance forecasting, and reporting.
The ability to lead, mentor, and guide a team.
A proactive approach to staying updated with industry trends.

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