Senior Associate - Data and Analytics

Job Summery :-

Senior

Key Responsibility :-

• Manage data collection and reporting for the website and other digital channels, including Meta, Google Ads, email, and CRM platforms.
• Generate and maintain comprehensive performance reports across various digital touchpoints, highlighting KPIs such as traffic, conversion rates, bounce rates, and customer engagement.
• Analyze data to identify trends, insights, and opportunities for optimizing marketing and sales strategies.
• Support the development of dashboards and automated reporting tools for real-time performance tracking.
• Collaborate with cross-functional teams to ensure data integrity, accuracy, and consistency across systems.
• Provide insights and recommendations to improve website performance, customer journey, and marketing campaign effectiveness.
• Stay updated with industry trends and best practices for data analytics and digital marketing reporting.
• Assist in setting up and managing tracking and measurement frameworks for digital campaigns (e.g., UTM tracking, Google Analytics).

Qualification :-

• Bachelors degree in Data Science, Statistics, Marketing, Business, or a related field.
• 1-3 years of experience in data analytics, with a focus on digital marketing and website performance.
• Strong understanding of web analytics tools (Google Analytics, Google Tag Manager, etc.).
• Proficiency in data visualization and reporting tools like Excel, Google Data Studio, or similar platforms.
• Knowledge of digital marketing channels and performance metrics (CPC, CPA, CTR, ROAS, etc.).
• Excellent analytical and problem-solving skills, with attention to detail and accuracy