Senior Associate, Content- Marketing Technology

About the Role:

Join a dynamic team at the forefront of digital transformation in healthcare. As a Senior Associate in our Content Technology group, youll work with cross-functional teams of product managers and developers focused on Adobe Suite capabilitiesincluding Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.

Key Responsibilities:

Contributing to Strategic Initiatives:

• Drive the design and implementation of web sites and applications.
• Partner with clients to transform complex challenges into innovative, end-to-end solutions that elevate their business.
• Support the execution of the product roadmap for Adobe-based initiatives by contributing to the design, implementation, and ongoing optimization of solutions that align with business goals, promote scalability, and meet regulatory requirements.
• Assist in generating actionable insights through data analysis and reporting, helping drive continuous improvement in partnership with management.

Team & Delivery:

• Collaborate closely with product managers, developers, and content specialists based in India to ensure smooth project execution and cross-functional alignment.
• Contribute to a collaborative team environment by promoting open communication, knowledge sharing, and a commitment to continuous improvement.
• Support day-to-day operations by participating in sprint planning sessions, tracking tasks, and coordinating with vendors and cross-functional teams as needed.

Driving Operational Excellence:

• Establish robust workflows for development, testing, deployment, and maintenance within Adobe Experience Manager and other Adobe tools.
• Monitor performance metrics, manage A/B testing efforts, and champion data-driven decision-making.
• Ensure SEO best practices, accessibility standards, and compliance guidelines are consistently implemented

Collaboration & Communication:

• Partner with global marketing, product, and digital technology teams to deliver integrated, impactful experiences.
• Support clear and timely communication of project updates, key metrics, and progress to global stakeholders across time zones, ensuring alignment and transparency.
• Collaborate with other offshore/onshore development teams, ensuring smooth and effective execution.

Qualifications:

• 3+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
• Proven expertise with Adobe Experience Cloud, including Adobe Assets, Sites, Creative Suite, Content Analytics, and Workfront.
• Proficient knowledge of the end-to-end content lifecycle, web content management, content publishing/deployment, and delivery processes.
• Knowledge of Cloud-native approaches and platforms including AWS or Azure, or GCP.
• Understanding of AEM as Cloud Service.
• Understanding of frontend technologies like Bootstrap, ReactJS, Handlebars, Angular, CSS3, and HTML 5.
• Experience working on a team of developers
• Strong understanding of digital compliance, web accessibility, and regulated industry standards.
• Excellent communication, stakeholder management, and project delivery skills.

Preferred Experience:

• Pharmaceutical or healthcare sector experience.
• Familiarity with Agile methodologies and sprint-based delivery.
• Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
• Technical understanding of web architectures, APIs, and performance optimization.