Job
Description
You will play a critical role as a Customer Data Platform (CDP) Operations Specialist at Amgen, enabling personalized, data-driven customer engagement across the omnichannel ecosystem. Your responsibilities will include: - Building and managing audience segmentation and activation using Salesforce Customer Data Platform (CDP), Data Cloud, to enable personalized, data-driven campaigns. - Configuring and validating data source trust, identity resolution, and profile stitching rules within Salesforce Data Cloud to ensure accurate and unified customer profiles. - Collaborating with data engineering and analytics teams to maintain scalable, reliable data pipelines feeding into CDP. - Implementing audience governance frameworks to ensure data privacy, compliance (e.g., CAN-SPAM, CCPA, GDPR), and consistency in audience usage. - Supporting campaign orchestration by defining entry criteria, decision splits, and activation logic tied to unified CDP segments. - Conducting QA and UAT of CDP audiences and integrations to validate accuracy, coverage, and expected campaign performance. - Monitoring segment performance, activation trends, and data flows, providing insights and recommendations for optimization. - Staying current on Salesforce CDP enhancements, features, and best practices, contributing to continuous improvement and knowledge sharing across the organization. - Managing Data Lake Object (DLO) -to-Data Model Object (DMO) mapping to ensure seamless alignment between ingested data and the business-ready canonical model. - Supporting new data ingestions in collaboration with the DTI team, ensuring data integrity and scalability. - Overseeing data transformation monitoring and maintenance within CDP, proactively addressing errors or inefficiencies. - Driving identity resolution processes to unify customer records across systems. - Ensuring the DMO layer is business-ready by validating that fields, objects, and naming conventions are meaningful to business users. - Partnering with the Campaign Execution team to resolve technical challenges in segmentation and activation, ensuring smooth downstream execution. - Facilitating cross-functional issue resolution, coordinating between business, data engineering, and tech teams to address blockers and ensure timely delivery. Qualifications: - Masters degree with 5+ years of relevant experience in Marketing Technology, CRM, Data Analytics, Computer Science, or related field; OR - Bachelors degree with 5+ years of relevant experience. - Strong understanding of digital compliance, web accessibility, and regulated industry standards. - Excellent communication, stakeholder management, and project delivery skills. Preferred Experience: - Pharmaceutical or healthcare sector experience. - Familiarity with Agile methodologies and sprint-based delivery. - Working knowledge of Salesforce Marketing Cloud or other CRM platforms. - Technical understanding of web architectures, APIs, and performance optimization. Functional Skills: Must-Have Skills: - Hands-on experience with Salesforce CDP (Data Cloud) for segmentation, audience management, and activation. - Familiarity with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio). - Proficiency in SQL/SOQL and understanding of data structures in CRM and CDP environments. - Knowledge of data privacy, governance, and compliance standards in the U.S. (e.g., CAN-SPAM, CCPA, GDPR). Good-to-Have Skills: - Exposure to identity resolution concepts and methodologies. - Experience integrating CDP segments into multichannel orchestration tools. - Familiarity with marketing analytics tools and data visualization platforms. - Experience working in agile methodologies and sprint planning processes. PROFESSIONAL CERTIFICATIONS: - Preferred Salesforce Data Cloud Consultant certification. - Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer). SOFT SKILLS: - Strong analytical and problem-solving skills with attention to detail. - Excellent communication and collaboration skills; partner with technical/non-technical stakeholders. - Effective organizational skills with the ability to manage multiple initiatives simultaneously. - Demonstrated ability to thrive in a fast-paced, agile environment. - Strong presentation skills to communicate CDP insights and operational results to stakeholders.,
