Senior Analyst, Channel Marketing

As a Senior Analyst, Channel Marketing (L08) at Synchrony, you will play a crucial role in the Performance Marketing Organization based in Hyderabad, India. Your primary responsibility will involve collaborating with the Channel Marketing team to oversee the development, testing, and auditing of email marketing and servicing campaigns with meticulous attention to detail and accuracy. In this role, you will leverage your expertise in executing email campaigns through ESP (Email Service Provider), conducting thorough audits of various email marketing initiatives, optimizing email designs and layouts, implementing email automation, managing campaigns within tight deadlines, and demonstrating strong project management capabilities. Key Responsibilities: - Utilize a designated email platform to create, test, and audit email marketing/servicing campaigns, ensuring the accuracy of creative assets and file selections. - Conduct complex creative and data audits and testing to guarantee campaign precision. - Maintain a comprehensive project tracker to monitor project statuses and completion timelines. - Establish effective communication channels with stakeholders to ensure project alignment. - Adhere strictly to SLAs regarding timelines, accuracy, and compliance. - Document all approvals and final documents within the campaign management system. Required Skills & Knowledge: - Bachelor's degree in any discipline or an MBA in Marketing/Digital Marketing with 0 to 2 years of experience in building and deploying email campaigns via ESP. Alternatively, 2 to 4 years of relevant experience in the absence of a degree. - Minimum 1 year of experience in email and direct mail marketing channels, with hands-on involvement in building, testing, and auditing commercial emails. - Proficiency in working with enterprise email service platforms such as PCM/Harmony, Zeta, or SFMC (Salesforce Marketing Cloud). - Familiarity with project management tools like COSMOS Workfront, MRM, Jira, or ProofHub. - Exposure to collaborating with US stakeholders and offshore clients. - Strong command of MS Office suite (Outlook, Word, Excel, and PowerPoint). - Exceptional project management skills, keen attention to detail, and a thorough understanding of marketing and retail concepts. - Excellent written and verbal communication abilities and a collaborative team player. Desired Skills & Knowledge: - Understanding of the US credit card or retail business landscape. - Exposure to marketing databases and digital platforms. - Proven track record of delivering and reviewing projects with clients and peers. - Familiarity with any project management tool. Eligibility Criteria: - Bachelor's degree in any discipline or an MBA in Marketing/Digital Marketing with 0 to 2 years of experience in building and deploying email campaigns via ESP. In the absence of a degree, 2 to 4 years of relevant experience is required. Work Timings: 02:00 pm - 11:00 pm IST For Internal Applicants: - Familiarize yourself with the mandatory skills and criteria for the role before applying. - Notify your Manager or HRM before submitting an application on Workday. - Ensure that your Professional Profile is up to date, including fields like Education, Prior Experience, and Other Skills. Additionally, upload your updated resume in Word or PDF format. - Maintain a clean disciplinary record without any corrective action plans (First Formal/Final Formal, PIP). - Only L4 to L7 employees who have completed 12 months in the organization and the current role are eligible. L8+ employees must have completed 18 months in the organization and 12 months in the current role to apply. - Employees at Grade L04 and above are encouraged to apply. Grade/Level: L08 Job Family Group: Marketing,