SEM Specialist (Google Ads)

Job Title: SEM Specialist(Google Ads)

Location: Mohan Estate(South Delhi)

Job Type: Full-time

About the Role

We are looking for a result-driven and analytical SEM Specialist to manage, execute, and optimize our paid marketing campaigns across search engines. The ideal candidate should have hands-on experience in running Google Ads, Bing Ads, and other paid platforms, with a strong understanding of performance marketing, conversion, and online customer acquisition.

Key Responsibilities

• Plan, execute, and optimize paid search campaigns on Google Ads, Bing Ads, and other SEM platforms.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Monitor campaign performance and optimize bids, budgets, and targeting to maximize ROI.
• Track, analyze, and report campaign results with actionable insights.
• Collaborate with the marketing team to align SEM campaigns with overall business goals.
• Stay updated on SEM industry trends, best practices, and new features.

Requirements

• Proven experience as an SEM Specialist or in a similar role.
• Hands-on experience with Google Ads, Bing Ads, and other paid search platforms.
• Strong knowledge of keyword research and web analytics tools (Google Analytics, Tag Manager, etc.).
• Good understanding of SEO principles and how they complement SEM.
• Analytical mindset with strong attention to detail.
• Excellent communication and reporting skills.

Preferred Qualifications

• Google Ads Certification is a plus.
• Experience with remarketing, display ads, and YouTube campaigns.
• Knowledge of A/B testing and landing page optimization.

Who Are We?
Raptor Supplies is a leading e-commerce portal offering more than 7,50,000 high-quality MRO products and industrial supplies to SMEs, and large corporate and public-sector organizations in the UK, Ireland, Europe, the Middle East, Africa and Asia. The company's offerings include a broad range of abrasives, cleaning tools, electrical equipment, fasteners, hand tools, hardware, lab supplies, lighting solutions, material handling and machining tools from more than 2400 renowned brands across the globe.
Website - www.raptorsupplies.comhttps://www.linkedin.com/company/raptor-supplies/mycompany/

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person