Posted:14 hours ago|
Platform:
On-site
Full Time
Qualifications/Requirements ?2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting ?Well-versed in paid search keyword research, ad copy build outs, automated bid strategy, copy, and landing page test development, as well as all other daily optimization tactics ?Strong working knowledge in keyword match type (Exact, Phrase, and Broad), Responsive Search Ads, SQR review, auction insights report, and validating recommendations tab from Google Ads UI ?Experience managing B2C and B2B acquisition campaigns and had proven success driving campaign performance efficiency ?Strong ability to monitor campaign performance based on goal/KPI, identify issues, and propose ideas for optimizations ?Ability to write performance insights, identify trends, and analyze the drivers behind those and opportunities to optimize Tool/Hard skills ?Proficient in Google Ads and Bing Ads. Use it daily in previous jobs and familiar with Google Ads Editor for bulk creation/edit and troubleshooting ?Proficient in both Excel and PPT; Well versed in pivot table, pivot chart, & conditional formatting ?Basic knowledge in tracking/floodlight tagging Soft skills ?Extremely strong attention to detail, proactive in QA his/her own work before delivery, and able to follow instructions with great accuracy ?Ability to meet deadlines and ask questions in a timely and proactive manner to prevent delays in deliverables ?Strong communication skills both in writing and verbal; willing to take feedback and take immediate action on it ?Supervisor experience preferred, to be able to coach and train junior members to ensure quality deliverable. ?Graduate in any field. ?Comfortable working for US shifts or any shifts as per business needs.
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